All Marketers Are Liars (Part 2)

My previous post i was talking about marketers are only story tellers. I continued to read chapter two of this book. It says that there are many types of people in this world. Many marketers fail because they can't catch what their target audience wants. Different audience have different perspective on the same ads.

Marketers can't totally control any ads impression or message to all audience. This is because different audience have different thinking and wants.

Read more »

All Marketers Are Liars (Part 1)

I've come across with a book that was named All Marketers Are Liars. I have asked myself is it true? To become a good marketer you have to lie?

I've decided to read it more to find out. In the first chapter, the author explain about how marketers can make it's ads successful. The author admit that he had lied when he named this book.

Marketers are not liars, they are story tellers. Telling the consumer what they want to hear and manage to get them to buy whatever they want to sell is considered a good marketer. Interesting info huh? What do you guys think?

Read more »